Selling your book and getting it to the customer

You have published your book and no doubt it has received much interest and enthusiasm among family and friends – the next step is to sell it to the rest of the world.

Promoting your book will require hard work and inspiration which will hopefully result in orders.

Once people have heard about your book, they need to be able to purchase it quickly and easily.

You can choose to sell your book through your local bookshop, through bookstores such as Waterstones, through wholesalers, Amazon, and directly online with IMPRESSIONS PRINT AND PUBLISH. Although bookstores are essential we recommend direct selling whenever possible.

Why sell direct?

Booksellers expect a discount on the orders they place with publishers. The minimum discount is 35%, however, wholesalers (Gardners and Bertrams) and Amazon will expect more than 50%, possibly as high as 60%, and you will have to pay for the freight/postage!

This will not leave you with much to pay all the other costs, never mind make a profit! Selling direct, on the other hand, means you do not have to give a discount, and you can charge the purchaser for packing and postage.

Selling direct, online, with www.printandpublish.co.uk  – open 24 hours a day!

www.printandpublish.co.uk specialises in selling books directly from independent authors and small publishers. You can display your book in our online bookshop, and it can be ordered online. We will take care of the paperwork and all the hassles of supplying the book(s). If you have a website, you can link directly to your listing on the bookshop.nd the Pirate

Benefits of selling direct online with www.printandpublish.co.uk:

• The IMPRESSIONS PRINT AND PUBLISH online bookshop allows your customers to purchase your books directly from IMPRESSIONS PRINT AND PUBLISH, at any time, day or night.
• IMPRESSIONS PRINT AND PUBLISH fulfil these orders within 24 hours
• You can charge for postage
• You will have your own website to sell YOUR book.
• IMPRESSIONS PRINT AND PUBLISH will hold stocks of your book for immediate despatch from our warehouse
• You will avoid having to give bookseller discount
• If you have already have website and wish to sell your books online, you can simply have an automatic link from your site to the listing of your book on www.printandpublish.co.uk.

The next step – distribution

Once people know about your book, and decide to buy it, you will need to efficiently invoice and fulfil the orders. This can be a daunting task, and this is where we can help.

For a number of years IMPRESSIONS PRINT AND PUBLISH has been providing distribution services for mainstream publishers. We are now able to offer these services for self publishers, whether or not we have printed your book.

IMPRESSIONS PRINT AND PUBLISH distribution service for self publishers includes:

• receiving orders from customers
• invoicing, order fulfilment
• payment processing
• credit control
• stock control
• sales and financial reporting

Many bookshops, and in particular major bookshop chains, are reluctant to deal with small publishers. They place orders with wholesalers rather than ordering direct.

Marketing and promotion

Although we do not undertake sales and marketing for publishers, we do provide a range of services to help you with the promotion and marketing of your books:

• design and production of promotional materials such as fliers, postcards, posters, leafl ets and book marks
• production and printing of Advance Information material and Press Releases
• promotional mailings to your mailing list

Promotional Print Prices

The prices below include the design and artwork.

• 50 A3 posters £74 + VAT
• 500 bookmarks £90 + VAT
• 500 A5 fliers £115 + VAT
• 500 postcards £95 + VAT
• These prices include delivery.